FLASH Website - Benson and Hedges Silver

Summer 2005 is the second year of resort-based activity for Gallaher Spain, and the B&H SILVER brand is three years old in Europe.

A magnetic presence on the web was seen as vital to underpinning the activity, and key to recall of the brand after holidays.

The brand is presented as the more fun-loving younger sibling of B&H GOLD, but with the same aspects of quality and prestige.

The concept and design was based around a 'lads' pad', and was as such, the typical hedonist's holiday experience, but virtual.

Flash was chosen in order to give us the flexibility and technology to really bring the website alive.

Users have universally stated how the site looks exciting and offers a lot of information, but is very easy to navigate.

Users have not only visited to investigate initially, but also regularly revisited, to check for updates and competition results.